Job Responsibilities

1. Responsible for product marketing and promotion of the TV product series, overseeing the planning, execution, and implementation of IMC strategies within the PCT team. 2. As the IMC project manager, integrate and coordinate C-series IMC communication and promotion resources to ensure the achievement of product promotion goals. 3. Handle other tasks beyond product promotion projects within the team, such as scenario-based marketing concept packaging. 4. Provide support for regional communication and related tasks as needed in TV promotion.

Job Requirements

1. Bachelor's degree or above in Marketing, Advertising, or related fields. 2. Over 5 years of experience in brand and marketing planning, with overseas work experience preferred; familiarity with the industry and successful marketing case studies are a plus. 3. Understanding of the electronic consumer market and product promotion, with familiarity with product promotion processes. 4. Strong communication and coordination skills, with some project management capabilities. 5. Proficiency in English as a working language.

Required Languages

English