Alessandro

Marketing and communications specialist
41 years oldMarketing specialist/Marketing managerCome from Italy Living in Overseas
Language: Italian, English, French, Spanish

Senior Communications Consultant
VMware
Jun 2013 - Now(11 years)

Reporting to the Director of Communications EMEA, I manage and execute Technology PR plans, focusing on solutions and product launches in the core areas of the business: Cloud, Security, Digital Workspace and IoT. RESULTS: Optimization of the media coverage in EMEA: +50% in quality and +30% in quantity; Successful drive of thought leadership campaigns on Cloud and Digital Transformation; Recognized success in managing VMware's top global events such as Mobile World Congress

Marketing & PR Executive
Sine Qua Non
Oct 2011 - May 2013(2 years)

I work within the PR team planning and executing Marketing and PR activities in Technology, Sports & Entertainment sectors and dealing with major motorsport customers and sport celebrities. I achieve good results in Talent management – celebrities’ personal image management - and Brand management

Marketing & Communications Consultant
Seal Recruitment Solutions International
Apr 2011 - Sep 2011(5 months)

I work as a marketing and communications advisor for a specialist international search firm, carrying on a corporate image redefinition. As a result, I design the new company’s web site and stationery suite and restyle all the related marketing materials, from and content and creative point of view.

Marketing & Communications Account
Glebb & Metzger
May 2009 - Dec 2010(2 years)

Working for an Italian leader Marketing and Public Relations consultancy firm, my duties are to assist top customers in the Finance, IT, Food & Beverage and Sport industries and manage public and media relations.

Public Relations Account
Mailander
Jan 2008 - Dec 2008(a year)

My first experience in a Public Relations and Communications agency with decades of activity, carrying on press office duties for major North Italian customers. I here grow my public relations skills, collaborating in marketing and communications plans scoping and press releases writing strategy.

Web Designer
Altec SpA
Dec 2006 - Nov 2007(a year)

I work as an Intern for an Aerospace logistics technology engineering company. This experience requires a deep marketing analysis and understanding of the aerospace industry. RESULTS: creation of content and architecture of the new company’s web site + writing of the Master’s thesis.

University of Turin
, Communications for public and business entities
Oct 2002 - Jul 2007(5 years)

This is the specialist degree following the basic degree: Science of communications. It prepares to the world of external relations, marketing and PR.

Liceo Classico Statale C. Cavour
, Diploma in Classical Studies
Sep 1997 - Jun 2002(5 years)

High School diploma in Classical Studies: Literature, Philosophy

thought leadershipsstakeholders managementpublic relationsmedia relationsmarketingsocial media planningcopywritingtranslations