• In Charge of concept development and branding for private labels and in-house brands in categories: meat products, semi-cooked products, Italian gelato, foie gras, balsamic vinegar, pasta and truffle products. • Branding adaptation of EU food brands for Chinese market (meat, cheese, truffles, oil, dairy) • Responsible for brands’ development of imported F&B products and B2B marketing promotion. • Leading marketing campaigns, including external brands collaboration (i.e Tabasco brand collab and Oldenburger dairy). • Leading a marketing team, consisting of marketing manager, SM manager, event manager and graphic designer. • Presenting the company products in main HORECA exhibitions (FHC 2021 Shanghai, Octoberfest Shenzhen)

• In Charge of Business Development for an American graphic design agency for lifestyle, fashion, beauty, hospitality, fmcg and f&b brands in China Market • Branding and concept development for start-up business for China Market, including logo designs, naming, strategy, marketing collaterals • Key accounts management, building strong communication strategies, based on market/consumer insights. • Responsible for driving the clients’ engagement for the entire project life-cycle • Constant collaboration between design teams, Creative Director and suppliers • Full clients’ portfólio at http://kerngraphic.com

• Being in charge of Fashion & Beauty categories for a Russian lifestyle retail chain (ttl 80 shops). • Responsible for selecting and identifying the product range according to the market trend. • Sourcing and buying; private label production in China, totally 300+ sku • Product development with direct exposure to manufacturing in categories: jewelry, eyewear, hair accessories, headwear and bags (FW 18, Christmas Edition, SS 19) • Responsible for total turnover of 500k+ pieces per season in fashion category and 300k pieces in beauty category

• Being in charge for product development of an Italian eyewear brand Ross&Brown in China, from the starting up point in 2013 untill the SS 2017 collection. • Providing regular two-way communication between the designers/sales teams and suppliers, agreeing timescales and budgets. • Presenting the company’s products at international exhibitions and sales events. • Managing stock inventory. • Developing merchandise presentations. • Working closely with the Creative Director in excecuting creative visions, including brand directions and marketing campaigns. Key achievements: • Leading the project management for SS’13-17 and 3 Cruise collections. • Have followed the co-branding between Ross&Brown and Brian & Barry and Cloister Editions Italian fashion brands. • Have coordinated the eyewear collection for Fedeli Cashmere, including the 1st time delivery of the fabric covered sunglasses. • Being a part of rapidly growing eyewear fashion brand from the day 1 untill the, by driving the sales, profitability and gross margin growth. In three commercial years Ross&Brown brand has reached the sales in more than 30 countries, 400 retail stores and with the approximate annual turnover of 15k pieces.

Hotel Management, Tourism, Catering and Facility Management