Directed wholesale foodstuff division and co-managed industrial coatings division, with oversight over strategy, procurement, logistics and sales. Executed strategic planning for HORECA market, increasing annual revenue from B2B sales. Established retail market for exclusive FMCG brand portfolio with SKUs listed at 20+ supermarkets, negotiating fee waivers and implementing in-store promotions. Negotiated preferential pricing agreements with international suppliers. Managed cashflow, organised import logistics and coordinated customs procedures. Trained a multi-cultural sales and operations team in product knowledge, customer service and digital upskilling. Implemented food safety controls and process improvements for HACCP certification. Represented the company at Gulfood and other industry events, collaborating with government trade associations.

Converted self-generated leads to sales by cultivating strong relationships with key purchasing decisionmakers. Spearheaded feasibility research on a successfully adopted overseas expansion strategy, conducting in-depth market analysis for shareholder recommendations. Drafted and negotiated partnership contract for JV entry strategy with an UAE partner. Increased product sales performance. Modernised sales tactics with a digital catalogue and social media promotions.

Non-degree Chinese language learning program.

Bachelor of Commerce and Bachelor of Arts