Job Responsibilities

- Worked in WEZO cross border e-commerce division, investigated and analyzed competitive products, identified key opportunities, output brand planning and sea integrated marketing planning schemes with effective landing level to brand customers, B2B platform sellers, manufacturing customers; - Be responsible for overseas market research, data analysis and consumer insight for the company's cross-border e-commerce customers, and complete proposal, project approval, overall planning and implementation. Integrate resources across teams and functions, effectively communicate and cooperate with business, media, products, operations and other departments, and help achieve phased revenue objectives; - Based on the global digital media resources represented by the company, be responsible for the brand content planning of multi-modal content platforms (including but not limited to social networking tweets, short videos, news, etc.).

Job Requirements

Requirement: - More than 3 years of cross-border e-commerce brand marketing planning experience, excellent English reading and writing, overseas study / work experience / foreigners are preferred; - Familiar with the brand marketing strategies and playing methods of overseas mainstream digital media or platforms (Google, Facebook, Twitter, TikTok, Reddit, etc.); - Must have the experience and success stories of brand planning, solutions and success stories in the e-commerce industry [3C digital / beauty personal care / shoes and clothing / sporting goods / mother and baby toys, etc.), be familiar with the demands and pain points of all links in the enterprise brand development cycle, and work experience in 4A company is preferred; - Love products and users, be good at communication, have excellent planning and proposal ability; - Have PGC/UGC content creation experience, personally led or handled successful cases of brand event marketing / hot topics.

Required Languages

English, Mandarin