Overview

Miracle was established in 2007. Since its inception, we have focused on the emerging tobacco industry, evolving from the largest electronic cigarette trade and distribution platform in China to a fully branded global leader in the sector. We are committed to using technology to create healthier smoking alternatives. Headquartered in Shenzhen, Miracle has offices in multiple locations around the world, including the UK, Hong Kong, and Shanghai. Our business spans over 100 countries and regions, serving more than 30 million users globally with over 100,000 retail points. We have a diverse team of over 500 employees from around the world, with educational backgrounds from renowned institutions such as the University of Virginia, the University of Sydney, and Zhejiang University, as well as work experience from leading companies like Apple, Google, Tencent, and Huawei. For the past 16 years, Miracle has been dedicated to our mission of 'improving the lives of our partners and enhancing the well-being of smokers.' We will continue to create better and healthier products, nurture and develop talented individuals, and build a spiritual home for like-minded partners to achieve their dreams and surpass themselves, contributing to a healthier future for smokers worldwide.