Sam

Experienced Senior Commercial and Marketing Manager
35 years oldImport and export tradeCome from United Kingdom Living in Guangzhou
Language: English
Mandarin: a little

A committed and driven professional from England with experience working in Marketing & Buying to enable strategic growth. Experience with CRM Data Marketing, Customer Journeys, Campaign marketing to business improvement, Cost saving and more recently, buying, production and sourcing of fashion apparel. I am driven by focusing on solutions for the bigger picture of cost saving/profitability with small, medium and large projects from buying to marketing capital expenditure. It’s my goal to work for a business that maximises my potential as well as the company I work for!

Business Group Manager - Sourcing & Production
Yoka Yo
Dec 2017 - Now(6 years)

Part of the SMT to lead the business and overall strategy of the business Day to day responsibilities as Global Sourcing & Production, to support the business with sourcing the best manufacturers and suppliers for our value proposition and own brand developments. To manage suppliers and pricing with direct and indirect procurement.

CRM & Email Marketing Manager
The Midcounties Co-operative
May 2016 - Nov 2017(2 years)

Responsible for managing and developing the businesses CRM, to develop relationships and increase the value of known members and customers, across our business groups. Lead a team of 3 to support and develop integrated campaigns, from personalised offers and rewards to member insight and campaign effectiveness. Responsibility includes Email Service Provider and CRM agency management as well as hands on deliverables of lifecycle programs

CRM Project & Campaign Marketing Manager
The Midcounties Co-operative
Feb 2014 - Apr 2015(a year)

Lead on the implementation and launch of a single customer view database for over 600,000 members across 8 different business divisions. Responsible for setting the key metrics, operational management and communications to members across print, email and SMS. Created lifecycle programs including welcome, cross trade, lapsed customer and up-sell to increase the member/customer experience and value.

Marketing / Sales & Marketing Co-ordinator
The Midcounties Co-operative
Jul 2011 - Jan 2014(3 years)

Responsible for various activities within the Marketing Department for the Food Retail Division - Provided first line account management and contact to the Retail division with over 230 sites encompassing over 7,000 colleagues. - Managed multiple tasks, projects and campaigns within agreed SLA and time metrics. - liaised and networked with a range of stakeholders including customers, colleagues, suppliers and partner organisations - managed the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and Promotional items (Umbrellas, pens etc) - Organised and re-structured the retail marketing function removing various processes thus leading to a drive in culture change - Managed and led Retail Marketing function; liaising with key customers at various levels within the business to ensure their expectations were met - Led and co-ordinated various team members to ensure the department fully delivers to the businesses customers - liaised with internal and external designers and printers; - contributed to, and developed, marketing plans and strategies; - managed budgets relative to various projects and estates - Supported the marketing manager and other colleagues.

University of Gloucestershire
, International Business Management
Sep 2009 - Aug 2013(4 years)

Graduated with Honors in Business Management (International Business). 3 week study and teach program in China, 2012. Dissertation titled "Women in Leadership - Do women have the same aspirations to be a leader or are the barriers too great for female ent