Six years working experience cross industries in brand and marketing management closely working with the sales team. Proven track record in project management with a strong sales orientation. Experience in working with multi-cultural teams. Experience in studying and working abroad, in China, France, Spain, Ireland, US. Hands-on approach with a high level of enthusiasm, curiosity and learning ability.
- Responsible for Asia Pacific & Middle East (35% of Company’s Global turnover) countries marketing plans coordinating the local Marketing Managers of China, Hong Kong, and Dubai subsidiaries and 10+ exclusive distributor’s local branches. Adaptation to local market requirements key priorities for countries and specific areas plans for hotels, cruises, and airlines market segments. - Coordination of 40+ international Brand partners (Luxury Fashion, skincare cosmetics, and perfumery) market alignments and definition of joint marketing operations of awareness programs ATL and BTL to support local and country opportunities, integrate new product development and sales approval procedure. - Key account marketing bespoke program management and brand to brand activations (Peninsula Hotels, Four Seasons Hotels & Resorts, Langham group, Rosewood hotels, Lotte hotels, W hotels). - Collection of country intelligence data, implementation of new pricing guidelines at all channels for each country and identification of strategic brand or product gaps opportunities for company development. Planning & implementation of the company go to market strategy and investigate new potential regional brand licenses in coordination with the HQ brand office. - Set up local regional Customer relationship database, key BU training, and regional customer database management.
- “Naked Hub go!”, SaaS System pre-launch strategy plan for remote booking by hour office desks. AB product test design usability and price analysis. - Project development responsibility of “Bula”: C2C app for space rental management system and fitness event ticketing platform. Development product functions, market benchmark analysis, usability data test analysis and marketing launch development. - Planning and responsibility of mobile marketing advertising investment, daily mobile performance operations management, campaign ROI on paid marketing investments and support developer team for new product development based on data analysis and user’s feedback. - Development of platform partners and public product presentations from sales pitch and partnership management with external stakeholders.
- Localization of Total wellness solution services (upsell existing accounts +15% YoY, new customers conversion +4% YoY) across company sales network and match quarterly sales company goals. - Management of existing key partners and new key accounts sales generation (+30% YoY) with dedicated B2B marketing promotional plan and business to consumer projects (Lane Crawford SH-BJ, ZWYN BJ). - Restructuring whole direct sales team across China and implementation of new exclusive distributors (hiring, training on the job, shadowing, sales target and sales strategy).
- Directly reporting to Regional Manager APAC, management of marketing plans for 2 subsidiaries (China and Hong Kong) & 13 exclusive distributors across APAC Region, campaign strategy planning both consumer and industrial segments with local direct team and distributors marketing departments (2015 > 2017 +25% sales growth region). - Budgeting, planning, and presentation of quarterly based nationals and regionals Omni-channel marketing strategies (B2B & B2C). Monitoring campaign effectiveness & ROI per SKU by product category and sales data analysis reporting by standard company metrics proposing targeted BTL and ATL actions. - Set up company digital sales channels (JD.COM results: 2015 – 3mln RMB, 2016 – 7.5M RMB tot gross sales), execution of regional media brand awareness campaigns and strategic partnerships with global partners at a local level. - SAP System implementation set up project management and CRM (Salesforce) database management, monitoring sales operations and marketing to sales actions on Lead generation. - Technogym Marketing Intelligence for APAC strategic markets, price, and marketing mix positioning analysis by company segments. - Localization of new sales sell-in sell-out tools, creation of congress & trade shows new company brand identity and set up effective Web Marketing planning by company channels.
Finance for non-finance executives
- (+86) 182****1416