Source, research and test technology products for informative and timely written articles and video content. Commission and manage freelancers to a quarterly budget, processing invoices via YunoJuno. Write and schedule newsletter content; improved click-through rate by 59%. Self-shoot and edit social-first videos and product photography. Created a production calendar for key industry and cultural events to optimise content output accordingly. Use of Google Analytics and other tools to optimise UI for readers and page ranking via search engines. Revamped Expert Reviews’ audio testing procedure to aid more helpful content production. Develop and implement social media strategy across X, Facebook, Instagram and TikTok with analysis of performance to edit approach accordingly in collaboration with Senior Digital Content Producer. Work with the Affiliate Partnerships Manager to finalise and fulfil sponsored content agreements. Analyse product price datasets to inform readers of discounts during events like Black Friday. Create and update affiliate links using e-commerce content monetisation platforms like AWIN. Represent Expert Reviews at journalistic events to gain and maintain PR contacts.

Freelance work for outlets including Resident Advisor; Metal Magazine, Notion Magazine; Modern Matters PR, Tukio Radio, N10.as Radio and more. I have also been the Match Day Photographer for the women's football team at Fulham Football Club.

Wrote and/or coordinated over 150 articles through quarterly planning, scheduling and budgeting with Online Content Editors; use of Trello to organise on-going projects. Managed Instagram (200,000+ followers) account over a three-month period, developing a strategy for uniform Instagram Story graphics. Following increased by over 6,000 in the same period. Wrote over 20 digital features that required extensive research, interviewing and transcribing. Researched, fact-checked and collated information for print edition to strict deadlines. Administrative tasks such as article uploading, image sourcing and HTML editing when required.

Booked photographers, stylist and equipment (cameras, lights, etc.) for editorial shoots to a set budget. Assisted during shoot days: equipment setup, light readings, file handling and filming for social media. Liaised with external teams to organise shoots, source clothing loans and arrange travel/accommodation. Retrieved assets (when remote) and prepared contractual/rights use documents where relevant. Implemented Covid-19 physical production protocols (e.g. contingency plan, hazard prevention, etc.)

Achieved a Distinction grade. Relevant modules: News, Features, Media Law and Ethics, SEO and Social Media, Podcasting, Sub-editing, Video Editing, Editorial Production and Data Journalism. Roles: Production Director for XCity Magazine (5,000+ person pri

Achieved a first-class grade.