Henderson Executive Logo
Henderson Executive Logo
Europe Marketing & Key Account Manager
Full-time20K - 25K RMB per monthShenzhen
Henderson Executive
Refresh at a day ago 107 views

Job Responsibilities

1. Market development and strategic cooperation (1) Identify and contact high-potential customers (such as e-commerce platforms, professional outdoor chain stores, etc.) according to the European market divisions (German-speaking, French-speaking, Mediterranean, Scandinavian, etc.), and carry out channel development and sales work including visiting customers and business negotiations; (2) Expand local strategic partners in Europe, including sports venue operators, event organizers, regional outdoor equipment dealers, and charitable organizations. 2. Customer value mining (1) Serving European outdoor retailers with customized seasonal promotional plans; (2) Propose product selection optimization suggestions based on customer sales data (SKU sales, return rate); (3) Encourage customers to participate in product co-creation (e.g., customizing lightweight ropes for an Italian mountaineering club). 3. Cross-departmental collaboration and decision-making support (1) Assist colleagues in organizing and planning online and offline marketing activities; (2) Assist colleagues in the production of minority language content and the signing of overseas celebrities; (3) Provide European market insights and directions for new product development.

Job Requirements

1. Native speakers of a minority language, proficient in English and a second foreign language (German/French/Spanish/Italian, etc.) are preferred. Those with overseas study and work experience are preferred; 2. Applicants with 1-3 years of experience, familiar with the European and American markets, and those with experience in starting a project from scratch are preferred; 3. Applicants who have an understanding of the outdoor market, love outdoor sports, and have a strong interest in smart technology products are preferred; 4. Applicants who pursue aesthetics, design, philosophy and faith are preferred; 5. Accept high-intensity international travel.

Required Languages

English

Job Details

Position type

Marketing specialist/Marketing manager

Experience

1~3 years

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