Job Responsibilities

Key Responsibilities 1)Strategic Planning and Execution Develop and implement comprehensive marketing strategies to increase brand awareness, drive sales, and achieve business objectives. Oversee the creation and execution of marketing campaigns across various channels, including digital, social media, print, and events. 2)Public Relations Management Develop PR briefs and mastermind PR campaigns to enhance brand visibility and reputation. Guide PR agencies to execute campaigns effectively and ensure alignment with overall marketing objectives. Manage media relations, press releases, and public statements to maintain a positive brand image. 3)Content Creation and Management Collaborate with creative teams to produce engaging content, including visuals, copy, and multimedia, which resonates with target audiences. Manage content calendars and ensure consistent brand messaging across all platforms. 4)Team Leadership and Collaboration Lead and mentor a team of marketing professionals, fostering a collaborative and innovative work environment. Work closely with other departments, such as sales, product development, and customer service, to ensure cohesive and aligned marketing efforts. 5)Budget Management and ROI Tracking Develop and manage the marketing budget, ensuring efficient allocation of resources. Track and report on the performance of marketing initiatives, measuring ROI and making data-driven adjustments to optimize results.

Job Requirements

Requirements 1)Education Bachelor’s degree in marketing, Business Administration, Public Relations, or a related field. MBA or advanced degree is a plus. 2)Public Relations and Marketing Experience At least 7+ years of experience as a Brand Marketing Manager or similar role, with a proven track record in the pet industry or an e-commerce-first brand. Proven experience (typically 5+ years) in a marketing role within the fashion or home industries. Minimum of 2-3 years in an in-house PR and marketing role, with successful PR campaigns and media relations experience while working with external PR and marketing agencies. 3)Technical Skills and Public Relations Expertise Proficiency in digital marketing tools and platforms, such as Google Analytics, SEO, SEM, email marketing software, and social media management tools. Strong understanding of CRM systems and data analysis. Demonstrated experience in developing PR briefs, managing PR campaigns, and guiding PR agencies. Strong media relations skills and experience in handling press releases and public statements. 4)Creative and Strategic Thinking Ability to think creatively and strategically to develop innovative marketing solutions. Strong problem-solving skills and the ability to adapt to changing market conditions. 5)Communication and Interpersonal Skills Excellent public speaking, written, and verbal communication skills. Ability to build and maintain relationships with internal teams, external partners, and customers. 6)Project Management and Organizational Skills Strong project management skills with the ability to multitask and manage multiple projects simultaneously. Highly organized and detail-oriented, with a focus on delivering high-quality work on time and within budget. 7)Attributes Enterprising, innovative, thinking outside the box, curious, enjoy creativity, and optimistic. Ability to work in a fast-paced, dynamic environment, manage multiple projects simultaneously, and maintain flexible hours for weekly late-night or early-morning calls with cross-functional teams in Shanghai, China.

Required Languages

English