Job Responsibilities

1. Collaborate closely with the product team to jointly develop ToC system level product marketing strategies, including product positioning, brand building, communication planning, promotions and channels, etc; 2. Lead cross team efforts to complete product launch and marketing promotion planning, organize regular meetings, and implement the plan according to the schedule, achieving successful product launch; 3. Based on the product roadmap rhythm and important market nodes, plan and execute various market campaigns to achieve established KPIs; 4. Responsible for long-term brand image planning, product name/logo/packaging design/market material management; 5. Track and analyze market and competitor dynamics, establish a systematic market analysis and industry data foundation, and adjust brand strategies in a timely manner to maintain product strategy competitiveness; 6. Responsible for developing and managing market budgets for products.

Job Requirements

1. Education background: Generally, a bachelor's degree or above in marketing, business management, or related fields is required; 2. Work experience: Possessing extensive experience in marketing or related fields, with a deep understanding and unique insights into Toc marketing; 3. Skills and abilities: Excellent market analysis, strategic planning, team management, and communication and coordination skills are required. At the same time, it is necessary to have innovative thinking and sharp market insight, to be able to timely discover and seize market opportunities.

Required Languages

English