Job Responsibilities

**Job Responsibilities:** 1. Produce core marketing materials that combine strategy, target audience, and product selling points. Discover creative insights with potential and collaborate with the design team to create innovative content. Package the selling points for marketing and convey them to consumers in a creative format. 2. Plan the IMC (Integrated Marketing Communication) for new product launches, leading the overall marketing strategy, including communication rhythm, objectives, identifying communication angles, and selecting appropriate media touchpoints and formats. 3. Responsible for planning key communication campaigns throughout the year, conceptualizing creative ideas, planning topics, coordinating internal and external resources to execute marketing activities, and being accountable for results by monitoring and evaluating effectiveness. 4. Manage brand partnerships and collaborations, identifying opportunities to leverage a series of brand alliances, cross-industry collaborations, sponsorships, and other opportunities for communication. 5. Conduct project management and rhythm control for the assigned categories, integrating communication resources to serve the projects.

Job Requirements

How to Apply: Please submit your latest resume as a single attachment and send it to Ting： Email: ting.chen @ hiredchina.com WhatsApp: +86 15994882539 WeChat：HierdChina-HH206 **Qualifications:** 1. Proficient in English as a working language; candidates with overseas study or work experience (especially in Europe and the US) are preferred. 2. 5 years of experience in marketing, with experience in managing integrated marketing projects from 0 to 1 or relevant experience in creating viral marketing events. 3. Familiar with both online and offline marketing strategies, capable of effectively utilizing various communication channels. 4. Ability to think through and manage integrated marketing projects comprehensively. 5. Strong market awareness, sensitivity to advertising and communication, active thinking, and the ability to keenly grasp market dynamics to uncover creative

Required Languages

English, Mandarin