Overview
Founded in 1997 and headquartered in Zhengzhou, China, Mixue is a global leader in the fresh beverage industry. With brands like "Mixue" and "Lucky Cup Coffee," the company has built a vertically integrated supply chain encompassing agriculture, R&D, production, logistics, and operations. Since opening its first overseas store in Hanoi, Vietnam (2018), Mixue has expanded to 11 countries, including Indonesia, Malaysia, Thailand, and Australia, operating over 4,500 international stores by 2025.
