Overview

BELLE International was founded in 1992, is a large fashion and sports industry group, the business covers footwear, sports and apparel three major businesses, owns Belle, STACCATO, TATA, 73Hours, TEENMIX, BASTO and other more than 10 shoe brands. INITIAL, MOUSSY, SLY and other clothing brands are key retail partners in China for more than 10 well-known global sports brands such as Nike and Adidas. As a large real economy enterprise, Belle has formed a vertical integration business model, covering commodity planning, product research and development, production and manufacturing, marketing, logistics warehousing, retail distribution and other complete supply chain links. Belle has 7 R & D and production bases, more than 60 self-owned warehouses, and more than 14,000 self-operated stores in more than 300 cities in China, including more than 8,000 footwear and apparel businesses and more than 6,000 sports businesses. In 2017, the Group launched a digital strategic transformation, based on a strong retail network and agile supply chain capabilities, with big data to empower the industrial chain, online and offline omni-channel expansion and integration, and achieve synchronous growth, committed to providing consumers with more cost-effective products and services.