With the global job market ever-shifting, those seeking to launch their careers in digital marketing in the Chinese expanse may feel bewildered. Nevertheless, for those with the linguistic capabilities, fortuitous business collaborations and the aptitude to master Chinese digital systems, there are exciting new opportunities on the horizon. Whether just setting out in the industry, or if hoping to embark on a new venture, those with a native command of English and a background in marketing may find the Chinese vista they have been seeking – and the rewards for succeeding therein can be plentiful.
Gaining an understanding of the Chinese digital landscape is the first step in your job search. China’s unique digital environment possesses a range of platforms and services that differ vastly from the West’s—all of which have a great impact on how companies operate in China.
The Chinese web is radically and predominately formed by local platforms, such as WeChat, Weibo, and Baidu. These sites principally gain their income through advertisers who desire their services to be conspicuously shown to potential consumers. A proficient marketing prowess in English and an absolute knowledge of these web mediums and the tools needed to achieve a comprehensive presence on them are expected from applicants. WeChat and Weibo remain the most popular services in the country, counting millions of users which are located in both metropolitan and rural regions (in Chinese culture known as “netizens”). Although WeChat is most likely the most required platform, it doesn’t comprise the only one. Baidu remains the optimum search engine while various bookmarks, online indexes, and other marketing services are also famous in mainland China.
Collaborating with Chinese enterprises can be a savvy approach to make one’s entrance into the Chinese marketplace. Numerous enterprises elect to team up with a regional entity in order to gain access to their patron base and components. These local entities can provide a variety of services, from localized publicity, PR operations, and web engineering, to educational seminars in the most recent digital marketing techniques in present-day China.
How to Find Native English Speaker Marketing Jobs in China
With the right training and tools, native English speakers can make the most out of their digital marketing job search in China. Here are the main platforms to check for job postings in this field:
1.Monster China: This site for job postings offers a range of digital marketing positions with both local and international companies, and many of these positions require native English speakers.
2.FrontChina: This site offers a variety of job postings for digital marketing in China, from web design to content writing and SEO, and many of the postings require native English speakers.
3.LinkedIn China: With LinkedIn China, you can search for digital marketing jobs with Chinese companies or with international corporations that are looking to expand into the Chinese market.
4.Online Recruiting: Companies that are looking to hire native English speaker marketing staff often advertise their openings on various online recruiting sites.
5.Networking Events: Attending networking events, fairs, and workshops related to digital marketing in China is a great way to meet potential employers and get your foot in the door.
Conclusion
Native English speakers with a strong understanding of digital marketing have an exciting range of opportunities in China. If you’re ready to break into this unique and dynamic market, understanding the unique Chinese digital landscape, partnering with the right local companies, and using the right job platforms and websites are all key to succeeding in finding the right marketing job in China. Good luck!