As the Chinese economy surge advances, openings in the marketing sector have unleashed affluent openings for Americans. Japan’s former ascendency of global gross domestic product (GDP) has been commandeered by China, now the world’s second-largest economy. The extension of China’s economy and augmented public demand have provided a prodigious verve for marketing experts to conquer their career ladder and seize immense benefits. The marketing industry in China is experiencing a transformation, as more companies make the switch to digitalization, facilitating a range of stimulating prospects to experienced professionals in the fields of advertising, public relations and digital marketing. 2018 paved way for the tremendous blast of the marketing sector in China, with estimates expecting to see Chinese expenditure reach $258 billion this year in marketing – making it the greatest single-country advertising market worldwide. Consequently, a greater need for skillful professionals to aid in spiriting the industry forward is evident.
Marketing professionals are particularly needed in luxury goods, consumer products, online retail, entertainment, tourism, and automotive sectors. Companies are also keen to take on western talent who can bring new ideas and perspectives to the team.
America is the leader in global marketing and advertising, so its citizens have a unique edge when it comes to working in China. American professionals who specialize in marketing and advertising can join lucrative roles at reputable companies in the Chinese market.
American-style advertising and marketing campaigns are particularly sought after in China as there is a need for an approach that is slightly different from the traditional Chinese style. American marketing professionals typically bring a wealth of knowledge and experience that local authorities have yet to tap into.
American citizens will also be trained on the cultural nuances of marketing in China and help inform the creative projects. It is essential for American professionals to be able to understand the cultural landscape and be sensitive to cultural norms, in order to successfully market products to the local population.
American citizens can apply for a variety of marketing roles in China. Positions include Brand Manager, Creative Director, and Social Media Marketing Manager among others. Professional roles are available in both large corporations and small businesses.
The roles and responsibilities vary depending on the company and position, but typically include researching markets, strategic planning, creating campaigns, and developing content.
The range of qualifications and skills necessary to assume a marketing role varies, though most applicants are expected to possess a four-year degree in areas such as marketing, communication, or a related field. To excel in such positions, capabilities in both written and verbal communication as well as being apprised of web-based technologies are fundamental. In addition, certain marketing positions necessitate a degree in a specific discipline with germaneness to creating and presenting a product or offering, as well as experience in sales, internet marketing, and customer service. Moreover, to successfully market to the Chinese population, fluency in Mandarin or Cantonese is highly advantageous for marketers, facilitating a smooth branding operation in the Chinese market.
The exciting opportunities present at the moment in China’s marketing sector mean excellent growth potential for experienced professionals. Marketing executives can potentially earn excellent salaries and enjoy having their work showcased in some of the highest-profile campaigns in the world.
In the competitive Chinese marketing landscape, there is a great chance to further your career and get your work noticed in an international market. The benefits of having American talent within a Chinese marketing team are significant, and this opportunity should not be missed.