Cinema goers in China are now subject to watching a three-and-a-half minute long propaganda video before watching the film they were intending to see.
Cinema goers in China are now subject to watching a three-and-a-half minute long propaganda video before watching the film they were intending to see.
Photo:Miaopai
From now up until the 19th National People’s Congress later this autumn, people will sit through the video aiming to promote national unity and ‘the Chinese dream’.
The video has had a mixed response with claims that some movie-goers have been avoiding going into the screening before the advert comes on.
The video features many well-known Chinese figures sharing their views on China’s dream Photo:Miaopai
The three-minute video was produced by the State Administration of Press, Publication, Radio, Film and Television (SAPPRFT).
According to state-media, the video aims to help people better understand party policies.
It includes famous Chinese actors such as Jackie Chan, Angelababy and recent Rogue One and IP man actor Donnie Yen.
Chan tells the audience: ‘Country is good, people are good, everything will be good’ Photo:Miaopai
Jackie Chan tells the audience: ‘The country is good, the people are good, everyone will be good. Everyone fight for the Chinese dream, only then can you get the dream to come true. The power of the Chinese dream.’
Chinese actress Li Bingbing : ‘No matter what you do, as long as you respect the country, our society, our nation and our family, you are helping us to realise the Chinese dream.’ Photo:Miaopai
The video starts out with patriotic music before saying: ‘The Chinese dream is an international dream, people’s dream, everyone’s dream.’
Chinese actress Li Bingbing can be heard saying: ‘No matter what you do, as long as you respect the country, our society, our nation and our family, you are helping us to realise the Chinese dream.’
Donnie Yen reads a quote from Mao Zedong in the video shown before a feature film Photo:Miaopai
Many people have commented on the video on Chinese site Weibo.
One user said: ‘We must work hard together to create the Chinese dream!’
While another wrote: ‘The Chinese dream is the dream of every Chinese person and we should encourage it.’