For recent marketing and advertising graduates hoping to make their mark in the cutthroat world of job seeking, the newfound profusion of advertising jobs in China has become a veritable siren call to obtain first-hand experience. Drawn by the verdant promise of a swath of digital and creative outlets that the country has committed itself to investing in, those striving for a career in advertising will find this article useful in guiding them in the right direction as they undertake their international pursuits. Here, you can find tips and insight on how to maximize the possibilities that burgeoning Chinese job market affords.
Working abroad for advertising jobs in China provides an unrivalled opportunity to hone your skillset. Advertising is a hugely competitive industry which rewards those who can demonstrate creative flair and the ability to think outside the box. Working abroad allows young people to develop their professional capabilities in a stimulating, new environment while becoming part of an exciting network of international contacts.
Familiarization with China’s employment legislation is essential for those seeking opportunities in the advertising industry there; a contract of engagement is obligatory and sets out the precise terms and conditions of employment, including duration, remuneration, and permissible working hours. An infraction of the contract, such as premature termination, can incur legal penalties, including a fine or other sanctions.
How to Find Advertising Jobs in China
There are a number of ways to go about applying for advertising jobs in China. Many potential employers may advertise directly on their own websites, while online job sites such as LinkedIn and Glassdoor are great options for scanning a range of available opportunities. Alternatively, networking is always a good route to take. Visit professional events in China and make sure to research events particularly related to the advertising sector.
When it comes to vying for coveted advertising postings in China, there’s no ‘one-size-fits-all’ solution; each recruiters requirements are unique, thus tailoring a CV for each post is essential. Ensuring that the submitted document is suited to the advertised role, and includes facts and figures showcasing your background, will be paramount in strengthening your candidacy. Utilise your portfolio to provide a detailed insight into the successes experienced from past projects you’ve been involved with.
Advertising jobs in China can offer a wealth of experience which will help advance your career, making securing the right kind of assistance paramount. Different expatriates provide tailored support for a range of activities such as language learning and job searching. When searching for an expatriate consultant, make sure to visit their service websites to ensure the company acts professionally and ethically, and check their customer feedback.
Luck has shined upon those fortunate enough to procure a position within China. They can pursue the most from their venture by boosting their experience with the numerous resources available. Adeptness in a multi-cultural milieu is essential, thus language studying programs and Chinese culture workshops, e.g. Mandarin Learning Center and the Shanghai Institute of International Studies, can assist in achieving this proficiency.
Additionally, the local support networks scattered around the country, for example, business clubs, are advantageous in forming contacts, networking, and obtaining proper advice on the business culture and etiquette of the area.
Finally, take the time to understand Chinese digital practices. Digital marketing is of crucial importance in China and understanding the nuances of the digital ecosystem can help to get ahead. Be sure to experience first-hand the local digital platforms, such as Baidu, Taobao and WeChat, and investigate trends to understand how they may affect the marketing strategies of potential clients.