Creativity cannot be defined, nor can it be measured. Artists and philosophers alike have spent many generations giving creativity a shape, size and form; however, there is one huge way in which creativity can be pinned: Through vision. “We’re all creator
Creativity cannot be defined, nor can it be measured. Artists and philosophers alike have spent many generations giving creativity a shape, size and form; however, there is one huge way in which creativity can be pinned: Through vision. “We’re all creators, related by a mindset. That’s our job – to continue to try to enlighten while we inspire. It’s not about borders, gender or race.” – Pharrell Williams
With that concept out of the way, how would it feel like to join a table with creative minds from this generation? From athletes and singers to designers, in this current century, creativity is taken away from theory and is put into practice.
There aren’t many instances where you’ll see a collection of the world’s greatest sitting around a grand table, locked in discussion.
Such things happen in private at star-studded events, safe from the prying eyes of the public.
Until Now
Adidas prides itself on being driven by creatives – artists, designers, musicians, and so they’ve put together an all-star cast which includes a load of them and some of the world’s best people.
Talk about bringing out the big guns.
Let’s watch the video to learn more about the genius campaign adidas is running:
Video:Calling all creator
Legends from different industries share individualistic ideas above the table; and below the table, a self-created design, under a common brand. You can check out some of their cutting-edge designs in the film, such as the Laceless Ultra Boost and their collaboration with “Parley” and environmental group for the Oceans on eco-friendly shoes.
Stars from different industries show their personal creativity to the audience from top-to-toe.
The video portrays that by joining the table you must be a star of grade, you must have the creativity to qualify. Adidas therefore extends a invitation to the audience to join the creativity.
Let us understand what we exactly mean by creativity and being creators
The celebrities become creators in other industries, thus expanding their skills beyond what they’re recognized for. Similarly, this is a big culture adidas is spreading to its viewers, adidas is known for its creativity in sports and beyond it.
An example of this is a scene which will warm the hearts of Red Devils fans, as Pogba confesses to Beckham he always used to learn his style as a child – but must now find his own way of creating. Each offering an opinion on the importance of creativity beyond their respective fields.
Let us meet a few of these legendary individuals
Jeremy Lin – Winner of ESPY’s Best Breakthrough Athlete award and Guard for the Brooklyn Nets
Alexander Wang – Iconic Fashion Designer, 2011 CFDA Award Winner and 2011 GQ Best Menswear Designer of the Year
Lionel Messi – FIFA World Player of the Year, Five-time Ballon d’Or winner, Guinness World Record holder and Striker for FC Barcelona, and Captain of the Argentinian National Team
Karlie Kloss – Supermodel, founder of Kode with Klossy and member of Forbes‘ 30 Under 30 Class of 2018
David Beckham – First English player to conquer 10 league championships in four different countries, UEFA Champions League Title holder, MVP winner and Football Legend
James Harden – Five-time NBA All-Star, one-time Olympic Gold Medal winner, one-time FIBA championship winner and Guard for the Houston Rockets
Paul Pogba – UEFA Europa Cup Champion, English League Cup Winner, Four-time Italian Champion, Two-Time Italian Cup Winner and top midfielder for Manchester United Football League
Pharrell Williams – Pop/R&B musician, producer, and 10-time Grammy Winner
Garbine Muguruza – Winner of five singles titles, including two Grand Slams at the 2016 French Open and 2017 Wimbledon Champion
Damian Lillard – 2012 NBA Rookie of the Year, two-time NBA All Star and 2017 Leading Scorer for the Portland Trail Blazers
What adidas wants from YOU!
We all join the table with FC Barcelona striker Lionel Messi, Connecticut Sun forward Chiney Ogwumike, rapper Pusha T and supermodel Karlie Kloss, to name a few. These stars achieved their own success in different industry and entertainment from their hard work and creativity to change their lives. You can and participate fully in the creative process. No matter who you are, anyone can be a creator. Pull up a chair, join these superstars, and change lives.
How will you create?
