April Fool’s Day round-up: Featuring Durex, Coca-Cola, Burger King
Durex
Durex has released information today announcing the addition of three exciting new flavours to their condom range.
The contraceptives will soon be available in chicken tikka masala, Sunday roast and fish and chips flavours. The three very British flavours will be hitting shelves in major supermarkets and local pharmacies within the next few weeks.
Feed your libido and explore deeper sensations with these amazing new flavours. Coated in tasty lubricant consisting of natural flavourings derived from the nation’s favourite meals.
The condoms will ignite your sexual appetite and trigger much loved memories all at once. From walking along the sea front enjoying freshly battered fish, to the first mouthful of Grannies favourite Sunday dinner, combine your passion with your love of food for the ultimate sensory experience.
Coca-Cola
Coca-Cola is giving its fans hilariously high pitched voices this week, with the launch of a brand new variant: Coca-Cola Helium. The highly anticipated launch introduces a twist to the much-loved Coca-Cola Classic, by carbonating it with a small shot of helium. The new recipe keeps the same fizz and great taste but with added fun as, when consumed, the drinker’s voice takes on a whole new pitch.
The development of Coca-Cola Helium is in response to findings that consumers want to combine their drinking moments with entertainment. The research, conducted by Coca-Cola, found that over three quarters of people surveyed would enjoy drinks that offer surprise experiences other than quenching thirst. Created with sharing fun moments in mind, Coca-Cola Helium is the perfect addition to parties and gatherings.
Burger King
The Whopper, Burger King’s iconic burger, is so generous and tasty that its fans would do anything to make its unique flame grilled beef taste last longer.
For an everlasting pleasure, Burger King created Whopper Toothpaste, the first toothpaste with active Whopper extracts.
Burger King and agency Buzzman teamed up with experts to reproduce the iconic flavor of the Whopper and combine it with active ingredients for optimal teeth and gum hygiene.
Whopper toothpaste is soon available in your restaurants and drugstores, you won’t have to hesitate between enjoying a Whopper and brushing your teeth ever again.
Auntie Anne’s
In an effort to expand their audience and show Gen-Z that they are not your mom or auntie’s pretzels, Auntie Anne’s®, the world’s largest hand-rolled soft pretzel franchise, today announced that they are officially rebranding with a new logo.
After much consumer research, including brand executives spending time locked in an Escape Room with millennials and Gen-Zers to gain an understanding of their likes, wants and whims, Auntie Annie’s will be replacing the saintly halo on top of its existing logo with a flower crown.
“We’re proud to reveal a new look that’s as fresh as our pretzels” said Carol Pasquariello, Vice President of Marketing for Auntie Anne’s. “We spent nearly two years developing, testing and tweaking our logo. While it was an arduous process, the end result is a look that’s, as the kids say, ‘lit.’”
“I can’t even with this transformation!” squealed Juniper Wren, age 16. “It’s important to me that brands speak to me and my overall aesthetic. I’m Instagramming my hand holding a pretzel in the air as we speak. My squad is going to love it.”
